Actually

Building fast is the easy part.
Building something users
actually get is different.

Actually reads your site the way a senior product designer would, because one built it. It hands you the marked up page: six scored areas, every problem named, every fix exact.

It takes 2 to 3 minutes. Leave your email on the next screen and we'll send the result.

FREE SCORE IN MINUTES · FULL REPORT £19 · NO SIGNUP

YOUR SITE, READ BY ACTUALLY

CRITICAL

What is this for?

HIGH

Value shows up too late.

HIGH

Your one job, buried.

01

What we check

01

Clarity

Does a first time visitor get what you do?

02

Usability

Can people do the thing without figuring it out?

03

Cognitive load

Are you asking people to think too hard?

04

Product value

Is the why obvious before they click away?

05

Trust

Would a careful visitor believe this is real?

06

Conversion

Does the page get people to act?

02

What you get

FIG. 1 — A FINDING, AS DELIVERED

HIGHCLARITY

Your headline describes a belief, not the product

First time visitors can't tell what they get within five seconds. The hero never names the output, so the value stays abstract until the paywall.

HOW TO FIX IT

Add one concrete sentence under the headline naming the deliverable: a scored six area audit with exact fixes.

PRINCIPLE · CLARITY OF VALUE PROPOSITION

FIG. 2 — YOUR SCORE, FREE

2.5/ 5
CLARITY3.0
USABILITY2.0
COGNITIVE LOAD3.0
PRODUCT VALUE2.0
TRUST3.0
CONVERSION2.0

The score and your first finding in every area cost nothing. Every finding, with exact fixes: £19.

03

The deal

Free gets you the score.
£19 gets you the fixes.

ONE PAYMENT · INSTANT ACCESS · EVERY FINDING · ROADMAP · RE-RUN INCLUDED

See a sample report
£19
04

Half-Built

For when the audit isn't enough.

A small group clinic. Eight people, three evenings, and everyone brings the thing they actually built. No curriculum. I go through your product with you and you leave with a prioritised list for your own thing.

Dates and price announced in October.

Join the waitlist

ONE EMAIL WHEN IT OPENS · NOTHING ELSE