SAMPLE · EXAMPLE.COM · AUDITED 3 JUL 2026
OVERALL SCORE
Moderate. Which means fixable.
Most of what's costing you is concentrated in two areas.
This is the free report, exactly as you'd get it. The full report unlocks all 18 findings, every fix, and the roadmap for £19.
What we scored
Your first finding, on us
FIG. 1 — FINDING 1 OF 18 · UNLOCKED FREE
Your headline describes a belief, not the product
The first line people read states what you stand for. It never says what they get. Someone landing cold has to scroll and guess, and most of them won't.
HOW TO FIX IT
Add one concrete sentence under the headline naming the deliverable: a scored six area audit with exact fixes.
People decide whether to keep reading in the first few seconds, so the deliverable has to be named before the belief.
This one's free. It's also probably your biggest win.
One per area, free
Usability
Navigation labels describe features, not outcomes
Visitors scan for what they can achieve. Feature nouns force them to translate, and most won't bother.
HOW TO FIX IT
The fix unlocks with the full report
Cognitive load
Two similar greys are doing the same job
Body copy and captions sit close enough in tone that the eye reads them as one block, so nothing recedes.
HOW TO FIX IT
The fix unlocks with the full report
Product value
Social proof appears after the decision point
The testimonials sit below the pricing, so they arrive after people have already decided whether to keep reading.
HOW TO FIX IT
The fix unlocks with the full report
Accessibility
Link underlines are removed on hover only
People who rely on underlines to spot links have to hover to confirm, which doesn't work on touch.
HOW TO FIX IT
The fix unlocks with the full report
Job completion
No confirmation after the final step
People finish the flow and get returned to the same page, with nothing telling them it worked.
HOW TO FIX IT
The fix unlocks with the full report
The other twelve
+ SEVERITY RATED, EACH WITH AN EXACT FIX
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