SAMPLE · EXAMPLE.COM · AUDITED 3 JUL 2026
OVERALL SCORE
Moderate. Which means fixable.
Most of what's costing you is concentrated in two areas.
This is the free report, exactly as you'd get it. The full report unlocks every finding, every fix, and the roadmap for £19.
What we scored
Your first finding, on us
FIG. 1 — FIRST FINDING · UNLOCKED FREE
Your headline describes a belief, not the product
The first line people read states what you stand for. It never says what they get. Someone landing cold has to scroll and guess, and most of them won't.
HOW TO FIX IT
Add one concrete sentence under the headline naming the deliverable: a scored six area audit with exact fixes.
People decide whether to keep reading in the first few seconds, so the deliverable has to be named before the belief.
This one's free. It's also probably your biggest win.
One per area, free
Usability
Navigation labels describe features, not outcomes
Visitors scan for what they can achieve. Feature nouns force them to translate, and most won't bother.
HOW TO FIX IT
The fix unlocks with the full report
Cognitive load
Two similar greys are doing the same job
Body copy and captions sit close enough in tone that the eye reads them as one block, so nothing recedes.
HOW TO FIX IT
The fix unlocks with the full report
Product value
Features are listed where the outcome should be
The three columns under the hero say what the product has. None of them says what a visitor walks away with, so the comparison to doing nothing is never made.
HOW TO FIX IT
The fix unlocks with the full report
Trust
The testimonials have no names
Three quotes sit under the price, each signed with a first initial and a job title. Unsigned praise reads as written in-house.
HOW TO FIX IT
The fix unlocks with the full report
Conversion
Social proof appears after the decision point
The testimonials sit below the pricing, so they arrive after people have already decided whether to keep reading.
HOW TO FIX IT
The fix unlocks with the full report
The other twelve
+ SEVERITY RATED, EACH WITH AN EXACT FIX
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